who we are

who we are

Millennial PR is an entertainment public relations agency located in Los Angeles.

With years of experience in the industry, we provide unique, customized PR campaigns for
film (theatrical · digital · film festivals), television, music, web series, talent, and everything in between.
We help our clients gain maximum exposure by creating personalized strategies through traditional, digital, and social media campaigns. Our team strives on innovation, collaboration, and fresh ideas that always deliver the best results for our clients.

Whatever product, story, or idea you have to tell, we are here to help you share it with the world.


You Are Here
All The Little Things We Kill
Dream House
Galaxy 360
Princess of the Row
The Vast Of Night
A Great Lamp
The Summer of the Electric Lion
Funny Story
Six L.A. Love Stories
Dave Made A Maze
Break: The Musical
Her Story
Thank You For Your Patients
Zen Dog
I Blame Monty Hall
Reid Cox
Mary Bonney
Andy Cohen
Stephanie Darakjian
Chae Talley
Laura Hall
Courageous Content
The Hopefuls Productions
Bella & Brooks
Dog on Fleek
Project Heal
The Gold Standard LA


The president and owner of the company, Mitch Swan, began his career in publicity in 2013. And for the last six years he has worked on more than 100 film campaigns between theatrical, digital, DVD, and festival releases. 

Mitch began his career in Chicago working for an event planning and marketing company called "Chicago Twenty Something". He was on the PR/Marketing team which helped promote events in the media and through video marketing campaigns. In 2015, he moved to Los Angeles and was hired at Big Time PR, Marketing, and Branding, serving as the lead publicist on the majority of film campaigns, as well as personal talent.

Throughout Mitch's career his areas of expertise expanded to include television, award ceremonies, LGBTQ+ content, short form/web series and small businesses. In 2016 he led the PR campaign for the web series Her Story, which helped score a nomination for Outstanding Short Form Series Comedy/Drama at the 2016 Emmy Awards.

Over the years he has worked on a diverse set of projects that include: Andrew Patterson's "The Vast of Night", "El Verano del Leon Eléctrico", "A Great Lamp", "Funny Story", "Six L.A. Love Stories", "Zen Dog", "A Bad Idea Gone Wrong", "Signature Move", "Inheritance", "The Light of the Moon", "Dig Two Graves", "Don't Kill It", "September 12th", "Look and See: A Portrait of Wendell Berry", "Dave Made a Maze", "Family Life", "Lost In Florence", "Accidental Courtesy", "Stevie D", "All Eyes and Ears", "Anonymous", "Living in the Age of Airplanes", "The People Garden", "Milton's Secret", "Is That a Gun in Your Pocket?", "March of the Living", "NUTS!", "Free CeCe!", "Girl Flu.", "Honeyglue", "Septembers of Shiraz", "Mothers and Daughters", "Don't Look Down", 'LOEV", "A Space Program", "High Strung", "The Blackout Experiments", "Honey Buddies", "Neptune", "The Tail Job", "Stink!", "Our Daily Dose", "India's Daughter", "Con Man", "Bianca del Rio: Rolodex of Hate", "Eastsiders", "Sneakerheadz", "Gurukulum", "The Park Bench", "Orion", "Big Sky", "Frank The Bastard", "The Confines", "Out of My Hand", "In The Treetops", "Fan Girl", "LA Slasher", "In-Stereo", "Unfreedom", "The Aftermath", "The Last Treasure Hunt", "Extinction Soup", "The Last Man on the Moon", "Tom & Huck", "Helicopter Mom", "Cas & Dylan", "Danny Says", "Ned Rifle", "God Bless the Child", "Walter", "City of Gold", "Station to Station", "Birds of Neptune", "Ratter", "GMO OMG!", "SPARK: A Burning Man Story", "And While We Were Here", "Things Never Said", "American Courtesans", along with the Final Draft Awards, USC's Scripter Awards, the Indian Film Festival of LA and Colcoa Film Festival, web series "Her Story", "Brothers", and "Break: The Musical", as well as Salma Hayek, Michelle Rodriguez, William H. Macy, Kiernan Shipka, David Guintoli, Flula Borg, Nia Vardalos, Aubrey Plaza, Emily Bett Rickards, Jake T. Austin, Virginia Madsen, Nick Offerman, Leslee Udwin, Sam Trammell, Bella Thorne, Adrien Brody, Tom Sachs, Dree Hemingway, Richard Branson, Dolph Lundgren, Rachel Miner, Callan McAuliffe, Lorraine Nicholson, Jason Dolley, Al Coronel, Susanne Bier, Chae Talley, Eytan Rockaway, Reid Cox, and Andy Cohen.