The Future of Film — How TikTok Influences the Film Industry
TikTok has been a game-changer for multiple industries when it comes to promoting their products–the film industry is no exception. With its short-form video format and massive user base, TikTok has managed to reshape the way audiences engage with and discover content, offering a unique platform for emerging filmmakers and upcoming films to promote their releases.
Audience Engagement and the Rise of Micro-Content
TikTok has become a powerful marketing tool for film promotions. Trailers, behind-the-scenes glimpses, and sneak peeks find a natural home on the platform, generating buzz and anticipation among users. However, the platform’s emphasis on short-form videos has redefined audience expectations and attention spans.
As users scroll through an endless stream of content, filmmakers must capture attention quickly and deliver compelling narratives within seconds. This has prompted film promoters to think of different ways to capture audience attention–shorter trailers, humorous clips, and meme-ing are some of the scroll-stopping ways films have adapted to stay relevant on the platform. Additionally, the app's algorithm, which tailors content to individual preferences, ensures that these promotional materials reach the right audience, maximizing their impact.
Movie-Tok Influencers On The Rise
Influencing has taken over the film industry with the movie side of TikTok (also known as “MovieTok”) increasing awareness of new releases and giving their own reviews on films.
Influencers part of the MovieTok community such as Straw Hat Goofy and Cinema Joe, have garnered millions of views and followers through film reviews and keeping their audiences updated on upcoming releases.
With a loyal community of film fanatics supporting them, MovieTok influencers have also been able to collaborate with big-name studios–attending premiers, receiving exclusive film merchandise, and interviewing cast members to post on their TikTok accounts and promote the film.
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